LYFT
This project is an attempt to make the world a safer place for at-risk LGBTQ+ youth by providing free rides to safe homeless shelters, because sometimes, all someone needs is a Lyft.
Awards- AAF Mosaic Student Impact Award, AAF Flint Silver ADDY
Art Direction & Copywriting- Emily Mata & Cole Guidry
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CALL OF DUTY: WARZONE
This integrated campaign promotes the game while at the same time taking a stance against "real war".
Award- Young Ones One Show Merit Award
Art Direction- Madison McCabe, Anthony Randazzo
Copywriting & VO- Emily Mata
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Being a woman is easy
Women are told by men that their lives are easy in comparison, but something as simple as going outside has the potential to be dangerous. This PSA for outdoor brand REI brings attention to this fact and urges women to get out, stand up, and give 'em hell.
Award- AAF Flint Gold ADDY & Best of Show 2023
Art Direction- Madison McCabe, Alyssa Sorenson
Production- Madison McCabe
Copywriting- Emily Mata
FIAT
A proactive pitch project that turned into my first script for a worldwide audience. This video was shown at the LA Auto Show in 2022 to tease the 2024 launch of the FIAT 500e in America.
Art Direction- LUDWIG+ Agency
Copywriting- Emily Mata ​
PABST BLUE RIBBON
Self-deprecating, on-brand print ads that speak the language of young, smelly fans of the hipster lawnmower beer that is PBR.
Art Direction- Madison McCabe, Anthony Randazzo
Copywriting- Emily Mata (smelly PBR drinker)
Sparring partners
Short Creative Writing piece by me​
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James S. Goldwasser Award for Excellence in Writing Recipient 2023
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"It’s like he’s the only one there. Every class. Dean can brighten my mood no matter the day I’ve had. That’s why my adolescent legs fly fast as soon as the worn soles of my shoes hit the warm pavement, my father waving his goodbye from the driver’s seat of the beige Chevy Cavalier. It’s the time in the evening where the sun paints everything orange, the time of year when the leaves are new and the air is lukewarm, and the time of my life when crushes occupy the empty spaces in my mind. My karate gear bag is almost as big as me, thumping against my 12-year-old frame I push my way in through the front doors of Jackman Road Elementary school where we have karate class three times a week..."
